Website Out of Service?

If a website is out of service, even just temporarily, Google may de-index the website.

Many business owners would think that Google and other search engines would not remove out of service websites from their indexes, but instead give the business owner more time to resolve any technical or business issues with the website.

According to Google, this may not be the case as there appears to be a penalty for having a website out of service.

Question from B. Schwartz:

I’ve been having problems with downtime from my hosting company (am moving tomorrow as this is the final straw) and I’ve now practically disappeared from Google. I was in 3rd position for 5 of the more popular searches for my business and now – nothing.

Vanessa Fox of Google replies:

If the host is down when Googlebot tries to access your pages, then those pages may disappear from the index until Googlebot can crawl them again. In webmaster tools, do the pages you want indexed appear in the crawl errors section? If so, then Googlebot was unable to access them. If you are moving the site to a new host and the pages are available the next time Googlebot tries to access them, then you should see them in the index again soon after that.

So Google may remove websites from their front page if your website is not accessible at the time Google’s robot (or bot) checks your website for updates.

Vanessa goes on to say:

You’re right that requesting reinclusion is only for sites that have violated the guidelines. This isn’t the situation in your case, and there’s no need to contact us to let us know that your site has moved and is available again, as Googlebot will keep rechecking for it automatically. Googlebot will try a few times before the pages drop from the index. As for how long it takes for a page to get back in once the site is back up, that really depends on a number of factors, such as how often the site is crawled in general.

SEO Advice

Once your website goes offline, it is like having to start all over again from the bottom…

About Covertise

• Covertise hosts client websites on best-in-class servers that are under our control.
• We do not host client websites on \”shared hosting\” accounts which are located on low-end servers with hundreds or even thousands of unrelated websites with an equal number of owners and operators. One bad apple does spoil the barrel.
• Your business website must be managed and hosted in a \”good neighborhood\” without any crowding or overselling.

Contact Covertise for more information.

It is an old truth: People will not beat a path to your door if they do not know where your door is.

If your business is high on the Google list, the door to your business is right there to see and to use.

We can improve your rankings so the door stays open.

Contact us now and we will tell you how our expert Internet marketing staff can provide you with the key.

In the age of smartphones and tablets, having a mobile website is crucial to maintaining relevance. For a short while when smart phones were first gaining a foothold in the market, tech savvy consumers were forgiving when it came to companies providing mobile functionality under the basis that most companies did not have this functionality. But as mobile devices become more commonplace, consumer patience with companies that lag behind in the digital age is running thin.

Many consumers will flat out drop one service in favor of another with a slick mobile site, simply because of the convenience of having access to it wherever they go. With the advent of tablets, smartphones are not the only game in town anymore either. Many consumers have completely ditched their keyboards and laptops in favor of touchscreens. While most websites will still display on a tablet or smartphone, the user experience will be much less enjoyable if it is not optimized for a mobile device.

There are two strategies to consider when creating a mobile site, or adding a mobile dimension to your site. Should you make two websites or make one website that adapts to the user based on browser features? There are arguments for and against both strategies, and you can note which path other professional websites have taken simply if they have opted to put their mobile platform on a separate sub-domain. Usually, if they have chosen the separate web strategy, they will prefix their domain name with an an “m” indicating that it is for mobile devices. On the other hand, designers who choose the one website strategy will typically use either browser detection or feature detection. Feature detection is preferable, as there are many browsers in existence, and many of them support different features. Creating a website that starts at top tier functionality and gracefully degrades to the lowest common denominator of browsers is one of the best ways to reach a wide audience.

Your mobile site must also function as expected so lots of testing is needed. Above all, it must be useful. To use an example of some of the worst websites out there, in terms of usefulness, one can simply turn to almost any restaurant website as it is almost always assured to be horribly designed for usability. Typically, these websites start with flashy pictures and intro videos, when all the user really wants is to find out quite simply what is on the menu and what time they close. Fortunately, more businesses are starting to catch on to consumers’ desire for simplicity and ease of finding information and are adapting. Of course, this means that you are being left in the dust if you are not following suit. If a potential customer searches for your industry and you show up at the top of the results, but they are searching on their phone and you do not have a mobile site, you may have just lost that customer to the company that shows up in the search results just below yours.

Contact us for more information about a mobile website for your local business.

Sales Volume – California Ace Hardware

Fremont Plaza Ace Hardware (FPAH) in Stockton, California is a Covertise design and marketing client that started receiving Internet marketing services from Covertise in early 2012.

The FPAH ownership group is very progressive in the operation of their Ace Hardware store in Stockton, California.

While this Stockton Ace hardware store has only recently celebrated its grand opening, this local business has done a lot things right and has really taken off in terms of:

• revenue growth
• customer satisfaction
• community involvement

Internet marketing is just one of the good decisions this Ace Hardware store made in becoming so successful so fast.

A recent visit to FPAH featured a vast array of do-it-yourself hardware products, done-for-you home improvement services and knowledgeable and happy employees supported by strong and capable management.

Marketing Intelligence – Ace Hardware Stores in California

As part of Covertise’s monthly marketing services to FPAH, Covertise provides monthly reports detailing marketing progress as it relates to increased sales of high margin products and services.

In addition to progress reports, Covertise provides FPAH with ad hoc marketing intelligence reports about similar businesses in their industry including competitors and even other Ace hardware stores throughout the state of California.

For the first time ever, Covertise is providing a sneak peek into the latest marketing intelligence report created for FPAH that reveals the comparative sales volume for California-based Ace Hardware stores.

The free report encompasses all known Ace Hardware stores in California (northern and southern).

According to Covertise, two hundred seventy-three (273) Ace stores are operating in California and the majority of them, sixty-eight percent (68%), generate between one million and five million dollars per year in gross revenue.

Even though the Covertise data sources are trusted and the methodologies we use to generate the reports are sound, we were somewhat surprised to learn of two Ace Hardware stores in California that earn more than twenty million dollars per year.

— Colin Mack, Director of Programs at Covertise

Ace Hardware Sales Volume (California)

Here are the data points Covertise used to generate the summary and sales volume pie chart:

Ace Hardware Stores in California

All of the known California cities, where one or more Ace Hardware stores are located, were used by Covertise to prepare the Yearly Sales Volume report of Ace Hardware stores in California.

ace hardware sales volume?, covertise stockton ace

Today Covertise announces the launch of an Internet marketing campaign for Marley & Company which has a large showroom open to the public in Danville, California.

This Danville custom cabinet designer now has a state of the art direct response website and an easy to use mobile website.

Designed and managed by Covertise, these online tools serve to extend the reach of the Marley & Company brand to both web and mobile enabled consumers searching the Internet for kitchen and bath remodeling services in Danville, California.

Marley & Company has a state of the art showroom which features custom cabinets in Danville.

Now, with the new websites, the Marley & Company ownership group will also benefit from social media marketing services including:

• Twitter marketing
• Facebook marketing
• Video marketing

About Marley & Company

Marley & Company remodels kitchens & baths featuring custom designed cabinetry in Danville, California.

Marley & Company offers a wide range of cabinetry product lines that will perfectly compliment your kitchen and bath remodeling project.

Visit Marley & Company’s 3,500 square foot showroom at 550 Hartz Avenue, Danville, California 94526 or on the Internet at – http://www.marleycompany.com/

About Covertise

With Covertise local marketing services, your business does not even need to have a website.

However the Internet has much to offer as an efficient source of quality leads for your local business.

To maximize profitability, you should take a serious look at centering your marketing and advertising around your website and business blog.

Covertise will compile an individually prepared marketing assessment of your local business.

Free for a limited time.

Covertise is the creator of the “cabinets theme” (cabinetstheme).

The favicon.ico file is typically a simple 16×16 image, visible in the browser status bar, tabs and/or title bar. To change this to your own, simply do the following:

1. Create a “favicon.ico” file from your preferred image. You can either use an image editing tool—such as Adobe Photoshop, GIMP, MS Paint, etc., or you can use this website: http://www.favicon.cc/.
2. Upload the image to your “web root” for your website. If this is your primary domain, the directory is “/public_html/”. If it is for a subdomain or addon domain, please refer to your cPanel > Domains > Subdomains or cPanel > Domain Manager section to see what directory the domain is assigned to.
3. Clear your browser cache, then visit your website again.

Assuming you have uploaded to the right place and you have cleared your browser’s cache, your browser should update with your image.

In some cases, you may need to visit the favicon.ico file directly; simply go to http://example.com/favicon.ico. (Replace “example.com” with your own domain.)

Have you written a novel?

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Small publishing house will buy the rights to your finished novel/novella.

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When contacting Covertise, be sure to include the following information:

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Today Covertise announces the launch of an Internet marketing campaign for the Fremont Plaza Ace Hardware store in Stockton, California.

This Stockton Ace hardware store now has a state of the art direct response website and an easy to use mobile website.

Designed and managed by Covertise, these tools will serve to extend the reach of the Ace Hardware brand to both web and mobile enabled consumers searching the Internet for hardware parts and services in Stockton, California.

The new ownership group of Fremont Plaza Ace Hardware recently remodeled their hardware store in Stockton.

Now, with the new websites, the Fremont Plaza Ace Hardware store owners will also benefit from social media marketing services including:

• Twitter marketing
• Facebook marketing
• Video marketing

About Fremont Plaza Ace Hardware

The Fremont Plaza Ace Hardware store in Stockton, California features a full line of Craftsman tools, is an authorized dealer of Echo outdoor power tools and offers a state-of-the-art paint center.

Get the help you need to complete your next maintenance, repair or home project.

Visit Fremont Plaza Ace Hardware at 2060 E Fremont Street, Stockton, CA 95205 or on the Internet at – http://www.fremontplazaace.com/

About Covertise

With Covertise local marketing services, your business does not even need to have a website.

However the Internet has much to offer as an efficient source of quality leads for your local business.

To maximize profitability, you should take a serious look at centering your marketing and advertising around your website and business blog.

Covertise will compile an individually prepared marketing assessment of your local business.

Free for a limited time.

Covertise is the creator of the “ace hardware theme” (acehardwaretheme).

fremont plaza ace hardware, Grouppaint@acehardware co id, Stockton ace hardware

When you enter your name or the name of your business into a major search engine, do you see one or more blogs or websites that publish negative reviews or other damaging content about you, the business owners or your company in general?

Covertise provide local marketing solutions which encompass reputation management services that will:

• Remove negative content quickly
• Boost the visibility of positive content such as honest testimonials, product reviews and customer feedback
• Create new, positive content and syndicate it across both our proprietary network of blogs, directories and websites and our partners review sites
• Post hundreds of positive articles, blogs, journals,forum entries, news items, press releases and other content on a steady, regular schedule
• Optimize positive content so that it rises quickly to the top of search engines and Internet directories
• Populate websites with relevant keywords so that prospective customers looking for your company’s products and services can find your business

Contact us for more info about reputation management services which will remove or bury negative content from search engines quickly…

Would you like to get your website ranked at the top for your keywords on Google fast and easily?

Over 80% of all people searching the Internet will never find your website unless you are located on the first page of Google, Bing and Yahoo for your keywords.

Our Internet marketing professionals use the most ethical search engine optimization (SEO) techniques to get your local business ranked to #1 quickly.

Contact us for more information along with and a no cost website analysis report.