Out-of-Service Website Removed from Google

Written by Local Marketing on April 1st, 2013. Posted in Recent Developments

Website Out of Service?

If a website is out of service, even just temporarily, Google may de-index the website.

Many business owners would think that Google and other search engines would not remove out of service websites from their indexes, but instead give the business owner more time to resolve any technical or business issues with the website.

According to Google, this may not be the case as there appears to be a penalty for having a website out of service.

out of service website removed google index destroys investments in seo say covertise

Question from B. Schwartz:

I’ve been having problems with downtime from my hosting company (am moving tomorrow as this is the final straw) and I’ve now practically disappeared from Google. I was in 3rd position for 5 of the more popular searches for my business and now – nothing.

Vanessa Fox of Google replies:

If the host is down when Googlebot tries to access your pages, then those pages may disappear from the index until Googlebot can crawl them again. In webmaster tools, do the pages you want indexed appear in the crawl errors section? If so, then Googlebot was unable to access them. If you are moving the site to a new host and the pages are available the next time Googlebot tries to access them, then you should see them in the index again soon after that.

So Google may remove websites from their front page if your website is not accessible at the time Google’s robot (or bot) checks your website for updates.

Vanessa goes on to say:

You’re right that requesting reinclusion is only for sites that have violated the guidelines. This isn’t the situation in your case, and there’s no need to contact us to let us know that your site has moved and is available again, as Googlebot will keep rechecking for it automatically. Googlebot will try a few times before the pages drop from the index. As for how long it takes for a page to get back in once the site is back up, that really depends on a number of factors, such as how often the site is crawled in general.

SEO Advice

Do not let your websites go out of service. Offline websites can destroy your investments in search engine optimization and front page listings on Google, Yahoo and Bing.

Once your website goes offline, it is like having to start all over again from the bottom…

About Covertise

  • Covertise hosts client websites on best-in-class servers that are under our control.
  • We do not host client websites on “shared hosting” accounts which are located on low-end servers with hundreds or even thousands of unrelated websites with an equal number of owners and operators. One bad apple does spoil the barrel.
  • Your business website must be managed and hosted in a “good neighborhood” without any crowding or overselling.

Contact Covertise for more information.

Learn the Secret to Increasing Sales with Internet Marketing

Written by Local Marketing on March 7th, 2013. Posted in Recent Developments

local business

It is an old truth: People will not beat a path to your door if they do not know where your door is.

If your business is high on the Google list, the door to your business is right there to see and to use.

We can improve your rankings so the door stays open.

Contact us now and we will tell you how our expert Internet marketing staff can provide you with the key.

What is a mobile website?

Written by Local Marketing on February 11th, 2013. Posted in Recent Developments

In the age of smartphones and tablets, having a mobile website is crucial to maintaining relevance. For a short while when smart phones were first gaining a foothold in the market, tech savvy consumers were forgiving when it came to companies providing mobile functionality under the basis that most companies did not have this functionality. But as mobile devices become more commonplace, consumer patience with companies that lag behind in the digital age is running thin.

boswells party supplies danville california

Boswell's Discount Party Supplies in Danville, California - Mobile Website by Covertise

Many consumers will flat out drop one service in favor of another with a slick mobile site, simply because of the convenience of having access to it wherever they go. With the advent of tablets, smartphones are not the only game in town anymore either. Many consumers have completely ditched their keyboards and laptops in favor of touchscreens. While most websites will still display on a tablet or smartphone, the user experience will be much less enjoyable if it is not optimized for a mobile device.

Luke Boswell of Boswell’s Discount Party Supplies in Danville, California recently launched a mobile website with the help of Covertise Mobile Marketing.

There are two strategies to consider when creating a mobile site, or adding a mobile dimension to your site. Should you make two websites or make one website that adapts to the user based on browser features? There are arguments for and against both strategies, and you can note which path other professional websites have taken simply if they have opted to put their mobile platform on a separate sub-domain. Usually, if they have chosen the separate web strategy, they will prefix their domain name with an an “m” indicating that it is for mobile devices. On the other hand, designers who choose the one website strategy will typically use either browser detection or feature detection. Feature detection is preferable, as there are many browsers in existence, and many of them support different features. Creating a website that starts at top tier functionality and gracefully degrades to the lowest common denominator of browsers is one of the best ways to reach a wide audience.

Your mobile site must also function as expected so lots of testing is needed. Above all, it must be useful. To use an example of some of the worst websites out there, in terms of usefulness, one can simply turn to almost any restaurant website as it is almost always assured to be horribly designed for usability. Typically, these websites start with flashy pictures and intro videos, when all the user really wants is to find out quite simply what is on the menu and what time they close. Fortunately, more businesses are starting to catch on to consumers’ desire for simplicity and ease of finding information and are adapting. Of course, this means that you are being left in the dust if you are not following suit. If a potential customer searches for your industry and you show up at the top of the results, but they are searching on their phone and you do not have a mobile site, you may have just lost that customer to the company that shows up in the search results just below yours.

Contact us for more information about a mobile website for your local business.

Covertise Launches Danville Custom Cabinets Marketing Campaign

Written by Local Marketing on September 21st, 2012. Posted in Recent Developments

marley logo

Today Covertise announces the launch of an Internet marketing campaign for Marley & Company which has a large showroom open to the public in Danville, California.

This Danville custom cabinet designer now has a state of the art direct response website and an easy to use mobile website.

Danville Custom Cabinets Website 925-837-3929 Marley Company

Custom cabinets website design for Marley & Company by Covertise

Designed and managed by Covertise, these online tools serve to extend the reach of the Marley & Company brand to both web and mobile enabled consumers searching the Internet for kitchen and bath remodeling services in Danville, California.

Marley & Company has a state of the art showroom which features custom cabinets in Danville.

Now, with the new websites, the Marley & Company ownership group will also benefit from social media marketing services including:

  • Twitter marketing
  • Facebook marketing
  • Video marketing

About Marley & Company

Marley & Company remodels kitchens & baths featuring custom designed cabinetry in Danville, California.

Marley & Company offers a wide range of cabinetry product lines that will perfectly compliment your kitchen and bath remodeling project.

Visit Marley & Company’s 3,500 square foot showroom at 550 Hartz Avenue, Danville, California 94526 or on the Internet at – http://www.marleycompany.com/

About Covertise

With Covertise local marketing services, your business does not even need to have a website.

However the Internet has much to offer as an efficient source of quality leads for your local business.

To maximize profitability, you should take a serious look at centering your marketing and advertising around your website and business blog.

Covertise will compile an individually prepared marketing assessment of your local business.

Free for a limited time.

download now

Covertise is the creator of the “cabinets theme” (cabinetstheme).

How to Change Your Favicon

Written by Local Marketing on July 21st, 2012. Posted in Recent Developments

The favicon.ico file is typically a simple 16×16 image, visible in the browser status bar, tabs and/or title bar. To change this to your own, simply do the following:

how to change your favicon icon
  1. Create a “favicon.ico” file from your preferred image. You can either use an image editing tool—such as Adobe Photoshop, GIMP, MS Paint, etc., or you can use this website: http://www.favicon.cc/.
  2. Upload the image to your “web root” for your website. If this is your primary domain, the directory is “/public_html/”. If it is for a subdomain or addon domain, please refer to your cPanel > Domains > Subdomains or cPanel > Domain Manager section to see what directory the domain is assigned to.
  3. Clear your browser cache, then visit your website again.

Assuming you have uploaded to the right place and you have cleared your browser’s cache, your browser should update with your image.

In some cases, you may need to visit the favicon.ico file directly; simply go to http://example.com/favicon.ico. (Replace “example.com” with your own domain.)

Sell Your Book Novel or Novella for Cash

Written by Local Marketing on May 15th, 2012. Posted in Recent Developments

Have you written a novel?

Covertise will buy the rights to your book.

Small publishing house will buy the rights to your finished novel/novella.

Payment: $150-$250

Contact us today.

We can help you to get paid for the book you have written.

It is easy to get started.

When contacting Covertise, be sure to include the following information:

  • The genre of your novel
  • The word count
  • A sample chapter
  • A short summary of your novel

Get paid instantly for the novel that is just taking up space on your hard drive.

Click here to see how much your book is worth

Covertise Launches Ace Hardware Marketing Stockton

Written by Local Marketing on March 6th, 2012. Posted in Recent Developments

fremont plaza ace hardware store stockton

Today Covertise announces the launch of an Internet marketing campaign for the Fremont Plaza Ace Hardware store in Stockton, California.

This Stockton Ace hardware store now has a state of the art direct response website and an easy to use mobile website.


Stockton Hardware Store 209-451-1459 Fremont Plaza Ace Hardware

Fremont Plaza Ace Hardware website by Covertise

Designed and managed by Covertise, these tools will serve to extend the reach of the Ace Hardware brand to both web and mobile enabled consumers searching the Internet for hardware parts and services in Stockton, California.

The new ownership group of Fremont Plaza Ace Hardware recently remodeled their hardware store in Stockton.

Now, with the new websites, the Fremont Plaza Ace Hardware store owners will also benefit from social media marketing services including:

  • Twitter marketing
  • Facebook marketing
  • Video marketing

About Fremont Plaza Ace Hardware

The Fremont Plaza Ace Hardware store in Stockton, California features a full line of Craftsman tools, is an authorized dealer of Echo outdoor power tools and offers a state-of-the-art paint center.

Get the help you need to complete your next maintenance, repair or home project.

Visit Fremont Plaza Ace Hardware at 2060 E Fremont Street, Stockton, CA 95205 or on the Internet at – http://www.fremontplazaace.com/

About Covertise

With Covertise local marketing services, your business does not even need to have a website.

However the Internet has much to offer as an efficient source of quality leads for your local business.

To maximize profitability, you should take a serious look at centering your marketing and advertising around your website and business blog.

Covertise will compile an individually prepared marketing assessment of your local business.

Free for a limited time.

download now

Covertise is the creator of the “ace hardware theme” (acehardwaretheme).

Arrow Sign Spin Stunts [Video] – Must See

Written by Local Marketing on October 29th, 2011. Posted in Recent Developments

Watch this guy perform some awesome arrow sign spinnage.

arrow sign spinner competition audition covertise

Arrow sign spinning are stunts performed with those arrow signs that you see on busy street corners.

Arrow sign spinning is also known as human directionals, sign twirlers, sign spinners, human arrows and sign holders.

Whatever you call these stunts, we find them simply awesome and would vote for it to become an Olympic sport. Ok, not really. But pretty cool nonetheless…