Archive for April, 2012

Study reveals two-thirds of SMB websites lack contact details and links to social

Written by Local Marketing on April 24th, 2012. Posted in News

A large number of SMBs aren't providing basic contact information or links to their social media channels, according to new research from SMB DigitalScapee and BIA Kelsey.

Facebook launches marketing developer program

Written by Local Marketing on April 23rd, 2012. Posted in News

Facebook debuted its Preferred Marketing Developer program, designed to help brands find providers of marketing software and services, vetted by the social network, that can help them develop and deploy Facebook marketing campaigns, PMD Manager John Yi wrote on the company's developer blog.

Social Media Cannot Be Ignored

Written by Local Marketing on April 23rd, 2012. Posted in News

It's easy to set up a Facebook or Twitter account; anyone can do it.

YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits

Written by Local Marketing on April 23rd, 2012. Posted in News

In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords credits to get businesses into video advertising.

Bloomfield Hills second grader designs T-shirt brand

Written by Local Marketing on April 21st, 2012. Posted in News

Bloomfield Hills resident Alex Zoref is only 7, yet he is already a young entrepreneur, designing children’s T-shirts sold at five Oakland County and two metro Detroit retail stores.

The State Of Information Governance

Written by Local Marketing on April 20th, 2012. Posted in News

There is a renewed interest in Information Governance, not just to reduce costs and mitigate risks, but also to ensure that information can support business needs at the speed necessary in today's fast-paced world.

Facebook launches marketing developer program

Written by Local Marketing on April 20th, 2012. Posted in News

Facebook debuted its Preferred Marketing Developer program, designed to help brands find providers of marketing software and services, vetted by the social network, that can help them develop and deploy Facebook marketing campaigns, PMD Manager John Yi wrote on the company's developer blog.

39;Celebrity Juice', 'Sherlock' battle for BAFTA YouTube Audience Award

Written by Local Marketing on April 19th, 2012. Posted in News

Keith Lemon's show will battle against Frozen Planet and Sherlock .

Study finds marketers do not understand small businesses

Written by Local Marketing on April 19th, 2012. Posted in News

New York’Small businesses say marketers are not doing a good job understanding their needs and marketing to them, according to a study by Inc. and Cargo, a small-business marketing agency based in Greenville, S.C.

Getting Ready for the Social Media Olympics

Written by Local Marketing on April 18th, 2012. Posted in News

Pegged to the 100-day countdown to this summer’s Olympics in London, the International Olympic Committee Wednesday rolled out a hub pulling in Facebook messages and Twitter posts of Olympic athletes.