Ford Fiesta Sales Slump Despite 'groundbreaking' Social Media Marketing Campaign
Three years ago, Ford stole a march on the automotive and marketing worlds by launching its new Fiesta subcompact into the North American market not with a 60-second TV commercial, or two-page color spreads in major consumer magazines, or even with blazing billboards that no one could miss.
Tags: Automotive Marketing, Billboards, Consumer Magazines, Ford, Ford Fiesta, Ford Sales, Groundbreaking, Marketing Campaign, Media Marketing, North American Market, Slump, Social Marketing
