Ford Fiesta Sales Slump Despite 'groundbreaking' Social Media Marketing Campaign

Written by Local Marketing on May 2nd, 2012. Posted in News

Three years ago, Ford stole a march on the automotive and marketing worlds by launching its new Fiesta subcompact into the North American market not with a 60-second TV commercial, or two-page color spreads in major consumer magazines, or even with blazing billboards that no one could miss.

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