It’s Time for CMOs to Tap into the Power of Personalization

Written by Local Marketing on July 7th, 2013. Posted in News

According to Forrester Research, U.S. e-commerce sales are expected to hit $370 billion by 2017 that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong.

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