Mcdonald's Twitter Campaign Backfires

Written by Local Marketing on January 20th, 2012. Posted in News

NEW YORK — When McDonald's began promoting the #McDStories hashtag Wednesday on Twitter, the idea was to get people talking about their experiences with the fast-food giant. And in that sense, it was a rousing success: The phrase exploded in popularity as Twitter users across the country shared stories of their visits to McDonald's.

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