SAP promises '360-degree' view of customer with HANA-powered CRM platform

Written by Local Marketing on November 13th, 2012. Posted in News

SAP is tying the HANA in-memory database to its CRM (customer relationship management) software and other applications, creating a package that will "allow organizations to revolutionize the way they engage with their customers," the company announced Tuesday during the Sapphire and Tech Ed conferences in Madrid.

Tags: , ,