SuperBowl Marketing At The Speed of Light : OREO #DunkintheDark

Written by Local Marketing on February 4th, 2013. Posted in News

As you've probably seen by now, our OREO TV spot pitting Cookie vs. Creme didn't wind up being our only SuperBowl ad. When the stadium lights went out, our "Mission Control" team (made up of our 360i, Mediavest, Wieden + Kennedy teams and our amazing OREO brand team) got creative and turned around an on-the-fly ad in minutes, with the caption: "Power out? No problem."

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