The Convergence of Social Media and E-Commerce, Retailers Take Notice

Written by Local Marketing on April 13th, 2012. Posted in News

Retailers have indeed set up accounts on the various platforms but have largely used them as one-way communication tools, solely sending out marketing messages. This is problematic as users' concerns are not addressed which results in customer dissatisfaction and then brand reputation is negatively impacted in a number of ways.

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