The Marketing Effect of College Sports

Written by Local Marketing on February 5th, 2013. Posted in News

In a new research paper, Harvard Business School Assistant Professor Doug J. Chung looks into the brand awareness that comes with a successful collegiate sports program.  (The media often refer to this phenomenon as "the Flutie Effect," named for the surge of publicity resulting from Boston College quarterback Doug Flutie's famed "Hail Mary" touchdown pass in 1984.) 

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