What is a mobile website?

Written by Local Marketing on February 11th, 2013. Posted in Recent Developments

In the age of smartphones and tablets, having a mobile website is crucial to maintaining relevance. For a short while when smart phones were first gaining a foothold in the market, tech savvy consumers were forgiving when it came to companies providing mobile functionality under the basis that most companies did not have this functionality. But as mobile devices become more commonplace, consumer patience with companies that lag behind in the digital age is running thin.

boswells party supplies danville california

Boswell's Discount Party Supplies in Danville, California - Mobile Website by Covertise

Many consumers will flat out drop one service in favor of another with a slick mobile site, simply because of the convenience of having access to it wherever they go. With the advent of tablets, smartphones are not the only game in town anymore either. Many consumers have completely ditched their keyboards and laptops in favor of touchscreens. While most websites will still display on a tablet or smartphone, the user experience will be much less enjoyable if it is not optimized for a mobile device.

Luke Boswell of Boswell’s Discount Party Supplies in Danville, California recently launched a mobile website with the help of Covertise Mobile Marketing.

There are two strategies to consider when creating a mobile site, or adding a mobile dimension to your site. Should you make two websites or make one website that adapts to the user based on browser features? There are arguments for and against both strategies, and you can note which path other professional websites have taken simply if they have opted to put their mobile platform on a separate sub-domain. Usually, if they have chosen the separate web strategy, they will prefix their domain name with an an “m” indicating that it is for mobile devices. On the other hand, designers who choose the one website strategy will typically use either browser detection or feature detection. Feature detection is preferable, as there are many browsers in existence, and many of them support different features. Creating a website that starts at top tier functionality and gracefully degrades to the lowest common denominator of browsers is one of the best ways to reach a wide audience.

Your mobile site must also function as expected so lots of testing is needed. Above all, it must be useful. To use an example of some of the worst websites out there, in terms of usefulness, one can simply turn to almost any restaurant website as it is almost always assured to be horribly designed for usability. Typically, these websites start with flashy pictures and intro videos, when all the user really wants is to find out quite simply what is on the menu and what time they close. Fortunately, more businesses are starting to catch on to consumers’ desire for simplicity and ease of finding information and are adapting. Of course, this means that you are being left in the dust if you are not following suit. If a potential customer searches for your industry and you show up at the top of the results, but they are searching on their phone and you do not have a mobile site, you may have just lost that customer to the company that shows up in the search results just below yours.

Contact us for more information about a mobile website for your local business.

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