Local Internet Marketing Strategy
Internet marketing is profitable.
Local Internet marketing reaches target consumers for a lower incremental cost when compared to traditional advertising mediums such as yellow pages advertising, print media and direct mail.
Local Internet marketing brings results quickly.
Business owners that initiate Internet marketing campaigns in their community are able to measure statistics and evaluate performance easily and inexpensively.
Unlike traditional marketing and advertising mediums, almost all aspects of Internet marketing campaigns can be tracked, measured and tested.
Armed with this information, business owners can determine which campaigns, messages and offerings are more appealing to a local audience composed of customers and prospective customers.
Local Internet Strategies – Short Term and Long Term Success
In order to be successful, your plan for local Internet marketing success must include both short-term and long-term strategies.
Short Term Marketing Strategies
Short term marketing strategies are those that bring your local business a temporary boost business activity.
Although these techniques are very important to your over-all plan, they can only be considered as temporary measures that must be quickly bolstered with long term solutions.
Short term marketing strategies include:
- Press Releases
- Pay Per Click (PPC) Advertising
- Ad Placement
- Media Buys
- Classified Advertising
- Forums & Discussion Boards
Long Term Marketing Strategies
Long term marketing strategies are those that bring your local business a steady stream of business leads over time. These strategies will continue to produce results even years down the road.
Long term marketing strategies include:
- Article Marketing
- Business Blogging
- Social Media Marketing
- Video Marketing
- E-mail Marketing
- Lead Generation
- Search Engine Optimization (SEO)
- Contests, Sponsorships and Free Giveaways
- Link Building
- Reputation Management
How it Works
Covertise will create an individualized Internet marketing strategy for your local business.
We will both create and implement a balanced Internet marketing strategy based on the marketing goals for profitability you have set for your local business.
By leveraging both short-term and long-term marketing strategies from Covertise, you will build a solid foundation of local business profitability.
To get started, contact us for a free 10 minute consultation: