Posts Tagged ‘Consumers’

A better retail look via online video

Written by Local Marketing on June 22nd, 2012. Posted in News

Nyx Cosmetics gains more than 8 million views of videos that show consumers how to use makeup from the manufacturer and e-retailer. Online sales increased from the YouTube marketing push, and Nyx hopes to create long-term brand loyalty through the videos.

More swap than spend

Written by Local Marketing on May 21st, 2012. Posted in News

Retailers from Gap to Urban Outfitters are already struggling to persuade consumers to pay full-price for clothes. Now, it turns out, many of their younger customers prefer trading T-shirts, jeans and designer dresses among themselves than actually buying new gear.

5 Ways Facebook’s Ipo Affects Brands

Written by Local Marketing on May 18th, 2012. Posted in News

Facebook expects to raise as much as $16 billion through its IPO, securing its title as the largest tech IPO in history. Naturally, consumers?

Tough Luck, Zuck: Gm Pulls $10m Facebook Ad Account

Written by Local Marketing on May 15th, 2012. Posted in News

Days before the social media site's historic IPO, General Motors concludes its paid ads don't have a big impact on consumers.

A resort more than doubles its Facebook following thanks to an e-mail campaign

Written by Local Marketing on May 10th, 2012. Posted in News

Within a day of its initial message, Rancho Las Palmas boosted its Likes 50%. Rancho Las Palmas Resort & Spa last year noticed that a slowing down in the growth of consumers on Facebook clicking that they Like the luxury resort.

Finding the real ROI in Facebook marketing

Written by Local Marketing on April 28th, 2012. Posted in News

A Gilt Groupe executive will speak at IRCE on his experiences with social marketing. With over 800 million consumers worldwide registered on Facebook, marketers figure there must be a way to reach those shoppers via the leading social network.

Facebook offers a new way to cut through news feed clutter

Written by Local Marketing on March 15th, 2012. Posted in News

The social network allows online consumers to organize their connections. Facebook Inc. wants to help consumers get their news feeds in order. That’s why the social network is rolling out Interest Lists to all its users in the next few weeks.

Study: Lower CPCs for ads that keep consumers within Facebook

Written by Local Marketing on January 16th, 2012. Posted in News

Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.

Debt-management biz may be barred from Facebook etc.

Written by Local Marketing on September 3rd, 2011. Posted in News

OFT threatens crackdown on dodgy Twitter marketing Debt management companies could be prevented from contacting consumers through social media after a regulator review revealed “widespread problems with misleading advertising”.?

Get Your Local Business Found Online – Covertise

Written by Local Marketing on September 2nd, 2011. Posted in Uncategorized

get your business found online

As a local business owner, you may have heard about an Internet marketing strategy for local businesses involving Google called, Google Places.

Google Places integrates Google Maps and Google Local into an online business directory that has been described as the yellow pages of the Internet.

Based in San Ramon, Covertise offers a free white paper that you will guide you on how to quickly get your local business listed on Google Places.

This freebie is definitely worth a quick read.

In 10 minutes, you could have your local business listed which is one of the first steps in getting your local business found online

Visit Covertise to download the free white paper today.

Covertise is based in San Ramon, a California city in the San Francisco bay area. Covertise provides advertising solutions to both San Ramon and nationwide businesses looking to market services and products to consumers who are using the local Internet for directions, telephone numbers and shopping.