Posts Tagged ‘Harvard Business School’

The Marketing Effect of College Sports

Written by Local Marketing on February 5th, 2013. Posted in News

In a new research paper, Harvard Business School Assistant Professor Doug J. Chung looks into the brand awareness that comes with a successful collegiate sports program.  (The media often refer to this phenomenon as "the Flutie Effect," named for the surge of publicity resulting from Boston College quarterback Doug Flutie's famed "Hail Mary" touchdown pass in 1984.) 

Using social media, entrepreneurship and creativity to sell mud

Written by Local Marketing on June 30th, 2012. Posted in News

Posted June 29, 2012, at 10:44 a.m. Last modified June 29, 2012, at 12:50 p.m. In 2009, Harvard Business School student Will Dean thought that he could attract 500 people to enter a challenging race which included mud pits and man-made obstacles.