Hiring high-priced celebrities such as Lindsay Lohan and Kim Kardashian to tout products via Twitter doesn't pay off for big-name brands, according to a new study.

Hiring high-priced celebrities such as Lindsay Lohan and Kim Kardashian to tout products via Twitter doesn't pay off for big-name brands, according to a new study.

Hiring high-priced celebrities such as Lindsay Lohan and Kim Kardashian to tout products via Twitter doesn't pay off for big-name brands, according to a new study.