SAN DIMAS, Calif.—-WebMetro, a leading online marketing agency, spotlights how Facebook advertising delivers ROI for direct response advertisers by using best practices from search marketing.

Minneapolis-based coffee roaster Peace Coffee and software developer JAMF have chosen Maccabee, Minneapolis, as their public relations and social-media marketing agency.

New York’Small businesses say marketers are not doing a good job understanding their needs and marketing to them, according to a study by Inc. and Cargo, a small-business marketing agency based in Greenville, S.C.

WESTPORT Reel 2 Real, a full-service marketing and events agency, has opened for business in Westport.

Menlo Park, Calif.?Facebook offered advertisers a cost-per-click discount of up to 45% in the fourth quarter of 2011, provided those clicks directed users to other Facebook pages, according to a report by Facebook marketing agency TBG Digital.

Atlanta-based small business marketing agency Now What? Studio has just released “The Insider’s Guide to Finding the Right Marketing Company” an exclusive publication that gives small businesses the help they need to prepare for success in uncertain times. (48 mins ago)

Triangle – SMITH Advertising, a fully integrated advertising and marketing agency, is pleased to announce the hiring of Lisa Hagedorn, Senior Account Manager; Zack May, Account Manager and Melinda Joffre, Social Media Administrator, Department of Social Media Marketing. (7 hours ago)

Triangle – SMITH Advertising, a fully integrated advertising and marketing agency, has been named the marketing agency for the North Carolina Defense Business Association . SMITH will assist the NCDBA with public relations, creative, design and strategic planning services. (4 hours ago)