Recently, I looked at how respondents to our Content Marketing Survey Report are measuring the results of their content marketing efforts.

Unless you are using a complete Contact Relationship Management system, you may not be aware that simple email-blast systems can handicap your marketing efforts. Many people have heard of and already use Constant Contact or Vertical Response for sending newsletters.

WASHINGTON, DC–(Marketwire – Dec 20, 2011) – What’s Next DC is a one-day marketing and communications conference which aims to help organizations understand and implement the latest innovations and trends into their 2012 marketing efforts and initiatives.

The deal will give retailers more ways to manage their social media campaigns. Retailers using VerticalResponse Inc.?s services to manage their online marketing efforts now will have more tools for managing their social media marketing campaigns, too, thanks to the company’s acquisition of Roost Inc. VerticalResponse did not disclose terms of the deal.

Give your small business marketing efforts a boost with these free and affordable tools for creating optimized content for blogs, websites and social media networks.

If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners. (19 hours ago)

With the right apps, widgets and services, you can add custom content to your Facebook Page to improve your small business marketing efforts. We’ve got a dozen Facebook apps for you. (7 hours ago)

Social media is becoming a larger part of many marketing efforts and is swallowing up some of its best data. (15 hours ago)

Sure, blogging isn’t as “sexy” as Facebook, but it can boost your brand and marketing efforts. Here’s why they’re not completely passé yet. (19 hours ago)

In honor of National Small Business Week, Experian®, the leading global information services company, today announced its Pay it Forward program. This new program allows small-business owners to help fellow small businesses, colleagues, vendors and partners boost their marketing efforts. (31 mins ago)