By Brian Rice, Director, Global Social Media Marketing, SAP

Medium and small businesses in Canada are increasingly turning to social media to market themselves — and the savviest are learning the secret of conversation.

Medium and small businesses in Canada are increasingly turning to social media to market themselves — and the savviest are learning the secret of conversation.

A condom giveaway hijacked by pranksters: It’s the latest example of a social media marketing campaign gone wrong.        

A condom giveaway hijacked by pranksters: It’s the latest example of a social media marketing campaign gone wrong.        

Facebook still may be the king when it comes to social media marketing for small businesses, but other social networking sites are making significant gains among small businesses owners and entrepreneurs, new research has found.

Facebook still may be the king when it comes to social media marketing for small businesses, but other social networking sites are making significant gains among small businesses owners and entrepreneurs, new research has found.

Facebook still may be the king when it comes to social media marketing for small businesses, but other social networking sites are making significant gains among small businesses owners and entrepreneurs, new research has found.

New York’Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity, with fully 96% of marketers engaging with social media in some fashion, according to a new report by BtoB.

Businesses throughout southeast Michigan got a roadmap Tuesday to digital advertising and customer engagement — and learned how to add more horsepower to their social media marketing.