Posts Tagged ‘Mobile Device’
In the age of smartphones and tablets, having a mobile website is crucial to maintaining relevance. For a short while when smart phones were first gaining a foothold in the market, tech savvy consumers were forgiving when it came to companies providing mobile functionality under the basis that most companies did not have this functionality. But as mobile devices become more commonplace, consumer patience with companies that lag behind in the digital age is running thin.
Many consumers will flat out drop one service in favor of another with a slick mobile site, simply because of the convenience of having access to it wherever they go. With the advent of tablets, smartphones are not the only game in town anymore either. Many consumers have completely ditched their keyboards and laptops in favor of touchscreens. While most websites will still display on a tablet or smartphone, the user experience will be much less enjoyable if it is not optimized for a mobile device.
There are two strategies to consider when creating a mobile site, or adding a mobile dimension to your site. Should you make two websites or make one website that adapts to the user based on browser features? There are arguments for and against both strategies, and you can note which path other professional websites have taken simply if they have opted to put their mobile platform on a separate sub-domain. Usually, if they have chosen the separate web strategy, they will prefix their domain name with an an “m” indicating that it is for mobile devices. On the other hand, designers who choose the one website strategy will typically use either browser detection or feature detection. Feature detection is preferable, as there are many browsers in existence, and many of them support different features. Creating a website that starts at top tier functionality and gracefully degrades to the lowest common denominator of browsers is one of the best ways to reach a wide audience.
Contact us for more information about a mobile website for your local business.
Mobile Friendly Websites
Many local business owners have not yet found the easy way to get mobile friendly websites for their local business.
The time is now for local business owners to get started as more and more customers and prospects use smart phones to connect with a local business.
Some forward thinking local business owners are launching wildly successful mobile marketing campaigns.
What is surprising is that many of these campaigns are uncontested by local competitors who are only marketing through:
- direct mail
- yellow pages advertisements
- pay-per-click ads
Mobile marketing is so easy with the right local partner!
There really is no excuse for not having a mobile friendly website.
It is just good business…
Why Use Mobile Friendly Websites to Connect with Local Customers?
- Better User Experience
- Top Search Engine Rankings
- Target Marketing/Demographics
If local business customers and prospects browse a standard local business website from a mobile device, it is likely to be a very slow loading experience. And standard local business websites are not eye catching or appealing through small screens on mobile devices.
On the contrary, a mobile friendly website contains less graphics and is designed to load much faster than a standard website.
Mobile websites are ranked higher in mobile search engine listings.
Affluent and tech savvy users are very likely to be heavy mobile phone users and they typically spend the most for products and services offered by local businesses.
Mobile friendly websites provide this desirable demographic the ability to shop online through the website of a local company.
This shopping experience happens at any time and in any location.
Connecting with local customers through their smart phones can dramatically boost the bottom line for most local businesses.
Mobile Friendly Websites Designed for Your Local Business
If you do not need to read more about mobile friendly websites connecting more customers to your local business and you actually “get it”, then do not delay…
Complete the free business marketing analysis TODAY.
Be sure to note your interest in “Mobile Marketing”…